Don Tapscott on reaching Millennials who’ve grown up digital

Don Tapscott on reaching Millennials who’ve grown up digital

Don Tapscott, author of Growing Up Digital, discusses marketing to Millennials, the first generation to come of age in the digital age. These young consumers are scrutinizers who hold companies to higher standards, he says, demanding choice and true value. To engage them, marketers need to expand their focus beyond marketing to include relationship building, inviting Millennials to contribute to and co-create their business.

Don Tapscott

Don Tapscott

Bio: Don Tapscott is the author of the generation-defining Growing Up Digital and follow-up, Grown Up Digital. He also co-authored the international bestseller Wikinomics and its even more ambitious successor, Macrowikinomics.

Web: http://DonTapscott.com/
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