Connected Perspectives: David Cohen on multi-platform storytelling

Perspective:

David Cohen, Chief Media Officer at Universal McCann, discusses the need for brands and agencies to tell stories that play across platforms in a meaningful way. "We built up the internet as a silo. We're building up mobile as a silo. The challenge today is not mobile in a vacuum, but what is the connectivity across screens."

Catalyst: David Cohen is the Chief Media Officer at Universal McCann.

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About Connected Perspectives

Profiling the people and ideas shaping the next phase in business. Featured catalysts include Porter Gale (author & consultant), Joe Fernandez (Klout), Mike Maples, Jr (FLOODGATE), John Bell (Social@Ogilvy), Tim Leberecht (NBBJ), Doreen Bloch (Poshly), Andrew Deitchman (Mother New York), John Ellett (nFusion), Don Tapscott (author & speaker), John Battelle (Federated Media Publishing), and Jez Frampton (Interbrand).