John Battelle on making advertising “inherently valuable”

John Battelle on making advertising “inherently valuable”

John Battelle, Founder and CEO of Federated Media Publishing, WIRED co-founder, and author of The Search, talks about finding a solution to the most daunting and deeply-rooted challenge facing advertising: Making it “inherently valuable in people’s lives.” To get there, according to Battelle, we need a “liquid environment of data,” a “culture of permission,” and an “infrastructure that can manage all this data.” Last but not least, we need the “creativity” to navigate and build real value within this new ecosystem. “I wouldn’t say we’re that far along on that one yet,” says Battelle.

John Battelle

John Battelle

Bio: John Battelle is the Founder and CEO of Federated Media Publishing, a WIRED co-founder, and author of The Search.

Web: http://battellemedia.com/
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